Green Lifestyle - My Definition of Natural & Ingredient Standards
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I did attempt to make a video for this blog post but it ended up in a jumbled mess as I couldn't find the words to get across my message. I subscribe to many natural bloggers/vloggers and Brianna (iluvjesse444) has made videos on the questions below, so all credit to her.
My Definition of Natural & Ingredient Standards
To me a natural product is one that contains 100% - 95% botanical extracts and minimal preservatives or synthetic ingredients. When I refer to a Free From product it normally means that the product contains some ingredients which others may choose to avoid. They may contain a sulphate or controversial preservatives such as Phenoxyethanol, Japanese Honeysuckle and Grapeseed Extract. 100% natural skincare is always my priority but I am willing to compromise depending on where a product is used on my body. My list of ingredients to avoid is linked under my header. Another good list to bookmark is the one on the Green Beauty Guide. If you prefer a paperback then check out "No More Dirty Looks" & "Toxic Beauty"
Greenwashing brands & how to avoid them
The definition of Greenwashing - a form of spin in which green PR or green marketing is deceptively used to promote the perception that an organization's aims and policies are environmentally friendly. Whether it is to increase profits or gain political support, greenwashing may be used to manipulate popular opinion to support otherwise questionable aims. (wikipedia)
In the context of skincare products are marketed and packaged as natural but they will contain a minimal amount of botanical extract and a large percentage of synthetic ingredients. The only way to avoid is to make sure you are aware of ingredients and read labels. Using certified organic products is also another way to assure the quality of ingredients because there are strict guidelines in place for certification. Examples of greenwashing brands, many of which I have named and shamed on this blog - Lush, Yves Rocher, Korres, Sanex, Jergens, Corine de Farme, Little Me Organics, Timotei Pure, Organix and Streamcream.
Do You Have Access to Natural products?
Truly natural products are a rare find on the high street. If you have an independent health store you will often find a good range of natural or free from brands. I have a store that stocks Antipodes, Jason, Lavera, Dr Bronner’s, Desert Essence, Pai, Dr Hauschka and many other good brands. Holland & Barrett has the Dr Organic line and they have a policy where they aim to only stock personal care which is free from from Parabens and Sodium Lauryl Sulphate (SLS). I have to say 90% of what I buy is from online shopping. I buy from dedicated natural skincare websites or independent sellers making handmade products.
I tag anyone reading, who has an interest in natural products, to answer these questions. Also make sure you check out Brianna's videos
Sarah x